RSS which stands for Really Simple Syndication or Rich Site Summary, is a great technology that lets you keep up to date with various websites, blogs and journals quickly, efficiently and in one place – your feed reader. Staying up-to-date in with today’s rapidly changing industries and industry regulations can be very challenging for business owners and executives. And being aware of changes as they’re happening can help you stay ahead of the curve.
RSS feeds help reduce content down to a more concise and manageable amount, without having to search across different types of platforms and media types. It helps executives keep up with the new news without having to refresh their screens on a frequent basis, or search across multiple sites, blogs or podcasts.
RSS is a free technology, available to any internet user. All that is needed is something called a feed reader, which runs in the background, constantly seeking new content feeds. When your feeder identifies new content, it alerts you that you have updated content in your RSS feed. It’s a push technology rather than a pull technology, alerting you when new, applicable information is available. The RSS feed can work on a PC or smart phone, and are typically very easy to setup and use.
Feedly is one of the most popular RSS readers available, though there are a plethora to choose from. Digg Reader, NewsBlur, Inoreader, The Old Reader and G2Reader are also popular. Once you’ve selected and installed an RSS reader, you can then subscribe to your favored content. Websites which offer subscriptions can be identified by an orange RSS feed icon.
Business owners and executives have limited time to stay abreast of changes in their industry. From technological advancements, to insurance mandates to OSHA regulations, business leaders need to stay on top of an ever increasing stream of information. Next time you’re feeling inundated, try out an RSS reader and see if it improves both your efficiency and acumen.
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