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Why Should Florida Businesses Use Video For Websites and Web Marketing?

Florida Website Video - Florida Business Innovation

Video is often an afterthought for many Florida businesses. Some businesses lack the time or resources to invest in video, while others don’t see the need. Today however, especially when it comes to younger prospects and clients, there are some truly compelling reasons to add video to your website and marketing initiatives.

There are many types of video which can be offered today. These include whiteboard video, full motion graphic video, kinetic typography video, live recorded production video, voice over PowerPoint, and recorded webinars to mention a few of the mainstream choices available. Here are ten compelling reasons why business should consider adding video, or expanding their current video use on their website and for other marketing initiatives to help better showcase their products, services and solutions.

  1. Over 100 million Internet users watch online video every day
  2. Over 40% of those watching videos take some action after viewing a video
  3. 64% of website visitors are more likely to buy a product after watching a video
  4. Videos increase visitor’s understanding of your product or service by 74%
  5. 75% of executives watch work-related videos on business websites at least once a week
  6. About 80% of Internet users remember the video ads they watch online
  7. Nine out of ten Internet users say seeing a video helps their decision making process
  8. Websites with video are 50 times more likely to appear on page one search results
  9. Click through rates can double when a video is used in conjunction with an email
  10. There is a greater than 50% increase in subscriber-to-lead conversion rates when using video in an email

What about millennials when it comes to video? Millennials favor video over television, and nearly half of Millennials only watch videos on their mobile devices. Millennials are 3 times more likely than baby boomers to watch a video on their mobile device. With mobile devices overtaking PC web browsing, and more than 50% of many b2b emailings know being viewed on mobile, video is more likely than ever to positively impact Florida business websites and web marketing initiatives.

When it comes to the risk reward scenario for your Florida business, contact the experts at Lanier Upshaw and explore the upside of risk.