Video is often an afterthought for many Florida businesses. Some businesses lack the time or resources to invest in video, while others don’t see the need. Today however, especially when it comes to younger prospects and clients, there are some truly compelling reasons to add video to your website and marketing initiatives.
There are many types of video which can be offered today. These include whiteboard video, full motion graphic video, kinetic typography video, live recorded production video, voice over PowerPoint, and recorded webinars to mention a few of the mainstream choices available. Here are ten compelling reasons why business should consider adding video, or expanding their current video use on their website and for other marketing initiatives to help better showcase their products, services and solutions.
What about millennials when it comes to video? Millennials favor video over television, and nearly half of Millennials only watch videos on their mobile devices. Millennials are 3 times more likely than baby boomers to watch a video on their mobile device. With mobile devices overtaking PC web browsing, and more than 50% of many b2b emailings know being viewed on mobile, video is more likely than ever to positively impact Florida business websites and web marketing initiatives.
When it comes to the risk reward scenario for your Florida business, contact the experts at Lanier Upshaw and explore the upside of risk.